I still like Whole Foods Market; I really do. But it is getting harder to say that and mean it. The recent decision by WFM to ban raw milk from its shelves has left a bad taste in my mouth and I literally think twice now before going. Oh they talk a great green story. Even their website is colored green. On that site is even a page called Green Action. On that page are found these telling words: “Wise moms everywhere remind us that actions speak louder than words. We can all talk about saving our planet but making those smart and sometimes challenging choices every day is what’s going to get the job done. We’ve been trying to make green choices since we opened our first store. We understand that companies can have a large impact on our environment.” Wow. I agree 100%.  But do they really mean it? Does WFM  know what they are saying and how starkly their ACTION of banning raw milk flatly contradicts their WORDS? Go back and read the words again. We’ve made them green so you can’t miss them. Now, think about those words and what they mean while you watch the following video made by a man and a company actually living those words, not just saying them.

You have seen the video, now guess which milk WFM recently banned from its shelves?

Mark McAfee, owner of Organic Pastures Dairy and seen in this video, is a man of words AND actions. He is a hero. He is the brave David to the Corporate and governmental Goliaths that would slay him. He stands up and fights. He walks the green walk. The cows you see in this video living and feeding on grass are his. The other cows you see in this video, with no grass, living on grains, given antibiotics and steroids, are the concentration camp cows, as he calls them. And you can plainly see what he means. Which milk would you rather put in your body?

Buyer beware. Now there is a lot of milk out there calling itself “organic”– but when you look at where and how the cows actually live, you may be in for a surprise to see that some may resemble the conditions of the concentration camp cows in this video. Others may be raised in good environments, to be sure. But then when it’s ultimately pasteurized, the health giving properties of the milk are destroyed anyway, so “organic” loses much of its meaning. And then that gets us back to words verses actions. The words of some in the organic industry verses the proven actions of the raw milk producers, especially Organic Pastures. I know what I am getting with the latter. I know what is going into my body when I drink raw milk from true grass fed cows.

The bottom line: I can go to WFM foods and pay for the words, or go somewhere else and get the real thing. There are many stores willing to sell raw milk and their number is growing all the time. Those are the stores I will support. Indeed, after raw milk was banned from WFM, Organic Pastures reached out to its Facebook© friends and lined up a large list of new stores in the state of California which will now sell its products.

“Wise moms everywhere remind us that actions speak louder than words.” So true.

We can all talk about saving our planet but making those smart and sometimes challenging choices every day is what’s going to get the job done. Exactly.

We understand that companies can have a large impact on our environment.” Yes they can, and I prefer the truly green environment at Organic Pastures as opposed to what amounts to mere green words in some other places.

Thank you Mark McAfee for your actions. You are a hero.

This post is part of Fight Back Friday at Food Renegade.com.

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